The Firm
Tra Law Group is a boutique, remote-first law firm serving entrepreneurs, businesses, and individuals in Southern California and beyond. We offer strategic, innovative legal solutions to meet the needs of a dynamic business landscape while providing compassionate advocacy for individuals whose lives have been upended by injustice.
In our transactional practice, we help growth-oriented companies make bold decisions that shape the future. In our personal injury practice, we are committed to fighting for life’s worth, ensuring our clients receive the justice and compensation they deserve.
With dedication to excellence and a forward-thinking approach, Tra Law Group empowers businesses and individuals to navigate challenges and pursue meaningful outcomes.
People

Hugh Tra
Founding Attorney
Hugh is actively engaged in acquiring new knowledge about emerging industries, evolving legal strategies, and the latest developments impacting businesses and individuals. Continually refining his craft and adapting his client-centered approach, he is equally dedicated to empowering businesses to thrive and advocating for those who have been wronged. Hugh remains focused on elevating the legal experience for all clients, whether navigating complex business challenges or seeking justice and compensation.
Team
Elina Ishkhanyan
Law Clerk
Jessica Cho
Law Clerk
Henry Mendoza
Legal Assistant
Elsie Wei
Technology & IP Specialist
Principles
Guiding Principles
Drawing inspiration from the 10 Nike Principles outlined by Nike executive Rob Strasser in 1977—principles that have shaped Nike’s culture, strategy, and path to success—we have formulated our own set of guiding principles. These are intended to steer our firm with clarity and purpose throughout the coming decades.
We understand that both the law and the world are continually evolving and we actively adapt to these changes. We pioneer innovations and transformations in legal services to guide our clients into the future.
We are perpetually proactive, anticipating challenges and needs, ensuring we’re ahead of the curve in serving our clients.
We prioritize achieving impeccable results over adhering to rigid processes. We challenge the status quo and are unafraid to redefine legal norms to ensure our clients’ success.
While we approach every challenge with zeal and dedication, we maintain the highest standards of integrity and ethics.
We hold ourselves and our colleagues to the highest of standards, ensuring that promises made, are promises kept. We are relentless in our pursuit of excellence.
We commit to optimizing our resources effectively, accomplishing more with less. We explore novel approaches and solutions, allowing us to achieve exceptional outcomes even with limited resources.
We believe in social responsibility and contributing to the well-being of our communities. We continually assess our actions and decisions to ensure they align with our commitments.
We are wary of bureaucracy, personal ambition, and complacency. We recognize our weaknesses and focus on our continued growth and development.
The path to achieving results may not always be smooth, but we face every challenge with resilience, learning, and adaption to secure success for our clients and ourselves.
By adhering to our values and doing what is right, we believe that success and, consequently, profitability will follow. We are committed to delivering value-driven and client-centered services.