Guiding Principles

Drawing inspiration from the 10 Nike Principles outlined by Nike executive Rob Strasser in 1977—principles that have shaped Nike’s culture, strategy, and path to success—we have formulated our own set of guiding principles. These are intended to steer our firm with clarity and purpose throughout the coming decades.

We understand that both the law and the world are continually evolving and we actively adapt to these changes. We pioneer innovations and transformations in legal services to guide our clients into the future.

We are perpetually proactive, anticipating challenges and needs, ensuring we’re ahead of the curve in serving our clients.

We prioritize achieving impeccable results over adhering to rigid processes. We challenge the status quo and are unafraid to redefine legal norms to ensure our clients’ success.

While we approach every challenge with zeal and dedication, we maintain the highest standards of integrity and ethics.

We hold ourselves and our colleagues to the highest of standards, ensuring that promises made, are promises kept. We are relentless in our pursuit of excellence.

We commit to optimizing our resources effectively, accomplishing more with less. We explore novel approaches and solutions, allowing us to achieve exceptional outcomes even with limited resources.

We believe in social responsibility and contributing to the well-being of our communities. We continually assess our actions and decisions to ensure they align with our commitments.

We are wary of bureaucracy, personal ambition, and complacency. We recognize our weaknesses and focus on our continued growth and development.

The path to achieving results may not always be smooth, but we face every challenge with resilience, learning, and adaption to secure success for our clients and ourselves.

By adhering to our values and doing what is right, we believe that success and, consequently, profitability will follow. We are committed to delivering value-driven and client-centered services.

People

Hugh Tra

Managing Attorney

Hugh stays at the forefront of emerging industries, evolving legal strategies, and developments that affect both businesses and individuals. He continuously sharpens his practice and tailors his approach to each client’s needs — helping businesses grow responsibly while standing up for those who have been wronged. Whether guiding clients through complex transactions or pursuing justice in high-stakes disputes, Hugh is committed to delivering thoughtful counsel and practical results.

Team
Henry Mendoza

Office Administrator

Elsie Wei

Technology & IP Specialist

Eduard Sarukhanyan

Law Clerk